Britannia Pathways - Educational & Recruitment Agency UK
Created a dynamic platform assisting students with UK university admissions and job seekers with career placements.
Date
June 2024
Role
Web Developer
Company
Britannia Pathways
Problem
Brisbay’s existing website was cluttered, difficult to navigate, and lacked a clear value proposition. Users struggled to find relevant information, leading to high bounce rates and low engagement.
Solution
I led a comprehensive website redesign focused on improving user experience. This included a clean, modern interface, intuitive navigation, and a clear content hierarchy. We implemented responsive design to ensure seamless usability across all devices and created compelling calls-to-action to guide users through the site effectively.
Market Analysis
By analyzing industry trends and user behavior, we identified a growing demand for streamlined, mobile-friendly websites. Competitor research revealed opportunities to differentiate Brisbay through a more polished and user-centric design, positioning it ahead in the market.
Result
The redesigned website led to a 40% increase in user engagement and a 30% decrease in bounce rates. Improved navigation and clearer messaging resulted in higher lead generation, helping Brisbay achieve its business goals.